Serving over 350,000 residents in eastern Kentucky and southern West Virginia, Appalachian Regional Healthcare is committed to providing their patients with compassionate care and the latest technological advancements. ARH knows the importance of responding to the changing demands of rural healthcare, and a new website to serve as not only a resource for patients, but also a clear representation of ARH’s far-ranging services and capabilities was just what the doctor ordered!
With facilities in nine communities at a variety of hospital, clinic, pharmacy, psychiatric, and home health locations, ARH is no stranger to growth. Our challenge was to work with ARH to create a modern looking website that is easy to navigate and that clearly communicates all that ARH offers in each community and as a whole. ARH had all of the pieces to the puzzle; they just needed a little outside perspective and website development expertise from In10sity to create the web masterpiece they envisioned.
To get started, In10sity delved into the goals and expectations for the new and improved Appalachian Regional Healthcare website. During the project kickoff meeting, it became clear that we needed make the website a better resource for patients and the community by streamlining all hospitals into one system and service line approach, while making the site alive, interactive, and easy to navigate. With these goals in mind, In10sity went to work by developing a site map that presented ARH as a healthcare powerhouse across southeastern Kentucky and southern West Virginia. We organized all services by location and all locations by service, making certain that website users find all information regarding ARH’s vast capabilities no matter how they choose to search the site. We also implemented interactive tools such as Find a Physician, Online Bill Pay, and E-cards, to name a few, in an effort to keep users engaged, while providing convenient resources. But what good is having a well structured site map and helpful tools and resources if nobody can find them? An engaging home page with an intuitive main navigation, eye-catching callouts to tools, and an attractive and informative flash graphic pulled all of the pieces together by making the new Appalachian Regional Healthcare website as impressive as the services they provide!