East Tennessee Children's Hospital offers full capabilities to care for seriously ill children in a unique pediatric environment separated from adult care areas, as well as offering the services of many different pediatric subspecialties. ETCH understands the importance and responsibilities of caring for children and they were the first hospital in East Tennessee to be certified as a Comprehensive Regional Pediatric Center. It’s the highest level of certification for pediatric care and they needed a website that complimented this level of accreditation.
After ETCH conducted a usability study, it was discovered that users found the site a little outdated and difficult to navigate. It was also found the site had good information about the hospital and those informational pages were much more popular than pages for donations, volunteering, joining their team, viewing coming attractions and reading inspirational case studies. The content was there, but users weren’t finding it and if it takes too long to find it users could go elsewhere. ETCH needed to find a healthy balance between content and functionality.
When users came to the ETCH site they were getting lost, so the first step was a major overhaul to the information architecture of the site. In10sity created wire frames to outline where the navigation, messaging, calls to action and other major features were going to reside on the site. This also allowed us to highlight important information that was lost in the past, including jobs, donations, what’s new and news. Bringing important tools to the forefront and creating a strong navigational hierarchy helps guide the users to find information quickly and easily. Once the black and white wire frame was approved, the designers at In10sity spruced up the outdated look and feel with fresh, kid friendly colors, imagery and icons. In10sity also installed our healthcare CMS inPower. This gave ETCH the tools to update their site on their own! Interactive modules on the site include Find a Doctor, Donations, Event Calendar, Send an E-Card, Job Search and more. A solid foundation built during the wire framing stage set the tone for a seamless transition from the old site to the new site. Our team of designers captured the essence of the Children’s Hospitals audience with fun look and feel and our developers sealed the deal linking design with functionality.