The Knoxville Zoo came to In10sity with two overarching goals: design a new website and help kick-off their social media program. It had been several years since the last site design and it was time for a fresh look that integrated Facebook and twitter. In addition, staff at the zoo had been manually updating the website for sometime.
In10sity’s strategy was to simply make the site easier for the public to use while taking advantage of modern screen sizes, coding techniques, and social media. Since the site had grown to over 100 pages over the years, it would be no small task to reorganize it. The directive from zoo staff was to take advantage of the destination feel of the “front-gate” building, which lends itself to a rustic, almost expedition-like feel.
During the site architecture phase, In10sity was able to consolidate the main navigation into five simple choices. Design was executed to bring the site to life and features an animal guide that serves as a reference for would-be park attendees. For major call outs, such as buying tickets, we created side bar ads that draw the eye and create a one-click solution. For social media, we helped the zoo secure their custom Facebook address before anyone else grabbed it and watched “likes” increase by over 1000% while a social media training and monitoring session was conducted so zoo staff could manage the program internally.