Building a brand, marketing program, or website is much like building a custom home. You wouldn't dream of hiring the builders straight away without first consulting an architect, would you? Of course not! At In10sity, we have the architects and the builders under one roof, so you don't have to worry about managing multiple providers. Want to know more? Give us a call at 888-483-2383 or start the process and get a quote.
Sometimes you just need an outside source to look at your current situation and get that "second opinion." In10sity assessments are designed to create a snapshot of your marketing efforts and provide a report with opportunities and recommendations for improvement. We look at overall branding, corporate identity, image consistency, online channels, media buy optimization, and more. Is it time for a review of your marketing efforts?
Once we have a firm grasp of where you are with your marketing, its time to figure out where you want to go. Our strategic planning process identifies your purpose, goals, strengths, weaknesses, opportunities, and threats. We'll help you develop a marketing mission that will achieve the predefined goals using key discoveries we learn from the process. An action plan and budgeting are all part of the process, too. If you would prefer to execute the plan internally, no problem. Our strategic plans are created so any competent marketing practitioners can carry them through.
analytics & measurement
What gets measured gets managed and marketing is no exception. While some marketing is harder to measure than others, a lot of the marketing we do these days is easily measurable. The thing is you have to build the hooks in at the beginning or you won't be able to measure a thing. If the goal is to get more foot traffic to a retail location through an integrated online campaign, we'll ask you what point-of-sale system you have so we can program it to accept redemptions. If the goal is to increase lead conversions from your pay-per-click campaign, we'll install Google Analytics, create benchmarks, measure the results against the benchmarks and lather, rinse, repeat. Whatever your goals, we'll be sure to measure them.
social media strategy/policies
You've heard it before. Ready, Fire, Aim isn't an effective marketing strategy, especially when it comes to social media. Then why do so many companies jump in the social media pool without knowing how to swim? At In10sity, we believe it is crucial to have a solid plan in place before execution because you can't take it back once you've put it out there. In fact, the Library of Congress has and will continue to archive every tweet ever posted (think about that). We have a staff of experts who specialize in helping clients in sensitive industries, such as healthcare and finance, create internal usage policies, approval and workflow processes, and more.
Whether it is the inPower Content Management System or a custom programmed solution, we stand behind our applications and marketing programs with professional training and 24/7/365 phone support. Our training can be done on-site in a classroom setting or remotely via a webinar. Whatever the case, you can rely on In10sity to provide you with the training you need to succeed.