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Appalachian Regional Healthcare Web Design Case Study

Serving over 350,000 residents in eastern Kentucky and southern West Virginia, Appalachian Regional Healthcare is committed to providing their patients with compassionate care and the latest technological advancements. ARH knows the importance of responding to the changing demands of rural healthcare, and a new website to serve as not only a resource for patients, but also a clear representation of ARH’s far-ranging services and capabilities was just what the doctor ordered!


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Services Provided

  • Responsive Web Design
  • Modern HTML5 code base
  • Online Banking Login
  • Updated Javascript and CSS
  • Location Search
  • Search Engine Optimization
  • Financial Tool/Calculator Integration
  • Create and Edit Calendars
  • News and Media Center
  • Quick Form Creator
  • Photo Galleries
  • Site Search


In a changing landscape of financial institutions offering customers modern websites with online banking as an absolute must, Arrowpointe knew that a new website was not just necessary, but it was also a high priority. Migrating to a new platform meant refreshing content, updating pages, introducing better color usage in their content, attaining WCAG and ADA Accessibility, and better means of posting images and videos.


To get started, In10sity delved into the goals and expectations for the new and improved Arrowpointe Federal Credit Union website. During the project kickoff meeting, it became clear that we needed make the website a better resource for their customers by optimizing checking, savings, and loan information while making the site alive, interactive, and easy to navigate. With these goals in mind, In10sity went to work by developing a site map that presented APFCU as a community leader in financial care and support.

We optimized their online banking access by placing the content front and center of their home page. Next, their branches and ATMs were loaded into our robust search system for easier access by their users and future customers. Finally, we optimized their site to maintain Accessiblity as per WCAG and ADA standards set by W3C. The new APFCU site was launched to highly positive praise from their customers, ensuring they would maintaina a place in the modern web landscape.