Cherry Bomb Web Design Case Study
Cherry Bomb exhaust systems have been “Disturbing the Peace Since 1968” and were first produced by the Maremont Corporation, which merged with the International Muffler Company (IMCO) in 2006. A brand name that stands apart in the hot rod industry, Cherry Bomb is synonymous with quality and exudes coolness. Self-professed hot rod geeks looked to the Cherry Bomb website for technical information, tips, and videos but the design and old content did not impress them. Furthermore, Cherry Bomb marketing staff found the site to be extremely difficult to update as they had to rely on a third party to make their requested changes, which could take upwards of three weeks to complete.