Website URL (example: http://website.com)

Background URL (example: /images/cs_page_background.png)

/images/cs_icu_background.png

Insight Credit Union Web Design Case Study

Insight Credit Union was founded in 1935 as Orlando District Employees Telco Federal Credit Union. In 1965, it became Bell-Tel Federal Credit Union primarily serving employees of the telecommunications industry in Central Florida. Today they have grown to over 55,000 members from a variety of corporations.

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Services Provided

  • Mobile Responsive Web Design
  • HTML5 and CSS Development
  • CMS Development
  • JavaScript (jQuery)
  • Hosting
  • Search Engine Optimization
  • Financial Tool/Calculator Integration
  • Create and Edit Calendars
  • News and Media Center
  • Quick Form Creator
  • Photo Galleries
  • Site Search

Challenges

Insight Credit Union was in the process of laying a nice foundation for their web presence through social media and blog efforts, but they needed a website that could complement all of their marketing efforts. Insight’s website design had become a bit cluttered and dated, and they needed a robust but easy-to-use content management system to simplify the process of keeping content fresh. With a fully staffed design and development team in-house, in10sity was a perfect fit to tackle this project!

Solutions

Starting with a clean slate for design, a simple set of parameters was created. The new website design needed to be dynamic, modern, refreshing, and less cluttered. With this wish list in mind, our design team went to work to provide a mobile responsive design, including engaging slideshow graphics, calls-to-action, and a suite of styled social media icons to further engage web users. Making the site less cluttered through design and navigation updates results not only in a more useful website for existing members, but also as an outstanding marketing tool to gain new members.

But what good is a fancy, new design without a workhorse behind it to keep it fresh? Next up was the inPower CMS™ installation. Our intuitive content editor is what keeps so many of our clients like Insight Credit Union enthusiastic about making the necessary (sometimes daily) website updates to keep your members satisfied. With inPower CMS™, website administrators have the flexibility to update page content, home page banner graphics, news articles, service spotlight graphics and much more within a few clicks of the mouse!