Our Web Development Process
The In10sity Process is the core of what we do. The steps we take ensure your project comes in on time, on strategy, and on budget. It’s also what ensures that your web site will meet your organization’s objectives as well as the expectations of its visitors.
During the research phase of the project, we get to know your organization and the community you serve. We discover your brand values and marketing objectives, your primary, secondary and tertiary demographics, and the economic factors affecting your organization. We ask about projected growth and goals.
Once you feel comfortable with the feel we have for your business, we set out to create your strategic plan and site map. In the plan, we establish how your core brand values apply to your online communications through web graphics, copy, features and functionality. We recommend options to enhance your users’ experience on the site and to achieve your goals. From there, we create a detailed site map, explaining all the pages your site will contain and the navigation throughout.
Our web designers will focus on delivering a website design that will bring your brand, content strategy, and marketing initiatives together. The design will be intuitive for your site visitors, developed in accordance with appropriate web standards, and driven by the InnovateCMS content management system.
Technological Production and Testing
Our staff of programmers and engineers transforms the graphics and copy to the final interactive product. We create the site for maximum functionality on all user platforms. Before launching the final site, we host it on a demonstration site for your approval, as well as for internal testing on multiple formats and proofing.